OMM 622 Week 3 Discussion 2

Week 3 – Discussion 2

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Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.

 

Analyzing an   Income Statement

Income statements are presented in the table below for the Elf Corporation for the years ending December 31, 2010, 2009, and 2008. Write a one-paragraph analysis of Elf Corporation’s profit performance for the period. Create a common-sized income statement for the three years. What conclusions can you draw from the different parts of the statement? What are the causes and effects of Elf’s performance for those three years?

Elf Corporation Income Statements for the Years Ending December 31

 

(in   millions)

2010

2009

2008

 

Sales

$700

$650

$550

 

Cost of   goods sold

350

325

275

 

Gross   profit

350

325

275

 

Operating   Expenses:

 

Administrative

100

100

100

 

Advertising   and marketing

50

75

75

 

Operating   profit

$200

$150

$100

 

Interest   expense

70

50

30

 

Earnings   before tax

$130

$100

$  70

 

Tax   expense (50%)

65

50

35

 

Net income

$  65

$  50

$  35

Respond to at least two of your classmates’ posts.

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