here are factors that turn good companies into GRAT Companies. To learn how to turn your company from good to great, with the video https://youtu.be/Yk7bzZjOXaM and read https://www.jimcollins.com/concepts/confront-the-brutal-facts.html#:~:text=Every%20good%2Dto%2Dgreat%20company,reality%2C%20whatever%20they%20might%20be.

Pay attention to the term “Confront the Brutal Facts.

Write down the BRUTAL FACTS about your specific business:

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